Polfed The Business Advantage

What is POLFED?

We are the Devon and Cornwall Police Federation. Our members are sworn police officers and police staff.
All our services are delivered either online or by text message. We are pleased to be saving a forest along the way.

Smart businessess invest in quality customers

In less than 50 words

You pay a small administration fee and offer our members a good discount. We promote your goods or services to our members throughout the year. Members have a key fob they will display to you in order to receive discount so you can see the success of the scheme. Until now this has only been available to national brands. We are the first police force to be able to offer this service regionally.
Now read on......

You have probably heard that traditional advertising and marketing methods are not as successful as they used to be.

Can you recall three adverts from today’s local paper or three radio commercials that you’ve heard? While we are on the subject how is you’re website doing? Bringing in a steady stream of customers?
The advertising landscape is changing and a huge part of the new mix is trusted partnerships.

The real WWW

Maybe now is a good time to decide

What’s working.
What’s not and decide
What your going to do about it?

The Problem

We are all now exposed to more than 5000 marketing messages each and everyday so how do you get your message heard?
Consumers are far savvier these days, being one you will know this. However one thing remains the same there is no form of advertising better than a recommendation from a trusted source.

The Solution

We are the Devon and Cornwall Police Federation.
We represent the interests of our members, they are police officers and staff. They trust us.

To us they are members to you potential quality customers and we can recommend you to them as a preferred partner to do business with.

Relationship Marketing

Until now partnerships have only been available to national businesses, like Vauxhall, The RAC, Virgin Travel and numerous national brands and attractions.
In short these brands pay an annual administration fee and offer our members a discount, in return for which we promote their services to our members. For members this has proved very popular for a number of years. For businesses that partner with us this has proved extremely cost effective means of opening a new revenue stream.

Our members are the quality customers you want guaranteed

We have been asked on many occasions if we could make this service available for local businesses but until this year it has not been possible. However due to a major communications upgrade we now feel that we are able to offer local businesses the benefits of a partnership with us, and at a much reduced rate.

How does this work

We are in constant communication with our members and our members are in daily contact with us.
This high level of two way communication is how this works to your advantage. The simple fact is that if you want people to get the message you need to deliver it to them.

As we found putting information on a website does not work, despite what the so-called experts tell you.

People now expect information to come to them so we now deliver all information to our members by email and text message. By partnering with us we can put your brand in our members hand literally!

Working with us

Your involvement with us begins with an entry in our partners directory
However what good is that if no one sees it, have you been here before? The solution is simple and what we do everyday. In every electronic communication with members we are promoting our partners to our members. It is easy and quick for our members to click the link and see how your business can benefit them.

Reaching the customers you really want

We have just launched The Business Advantage Club for businesses and to complement this the monthly Advantage Club Magazine which we deliver to all members. We will be looking to work with you promoting your business by editorial and offers. Our members respect information from partners as they are seen as a trusted source and as a result the first choice for our members looking for products and services. Our members also have a wide circle of friends and family who they will recommend partners to.

By partnering with us you will be providing your quality product or service to our members and we will be working for you to drive quality customers to your door.

So does this make sense to you?

• We have a quality customer base that trust the information they receive from us.
• Our members have paid money to be in our club, they value it.
• Our members would rather save themselves time and money by dealing with businesses that partner with us.
• We deliver news of your services or offers directly to our members for you.
• You can see the results in the bottom line.
• A tried and tested marketing model that until now has only been available to national brands.
• Partner with us and we will do all the hard work for you.

Invest in your customers

This is a clever, unique and cost effective way of advertising and marketing your business. This is as good as we say it is and we have been proving it with national brands for many years now. However this is the first time that we have control of the technology at a local level. Now we can greatly reduce the cost to our local partners, which allows you to give our members a better discount.

The most important thing to us is that everyone benefits.

• You get a service that improves profits
• We get happy members

Call or contact us today and let us help you to get the customers you really need

Until you start doing things differently you are in for more of the same

Customer service is very important to us. If we are online and you have a question please feel free to ask.

TESTIMONIALS

In a competitive market this is the best and most economical way I can think of to reach new customers.
Excellent idea.

Manager Simon Bawden
Churston Golf Club

TESTIMONIALS

One of the key features is delivering the information to members.
People are finally waking up to the fact that you can have a website but, apart from your immediate family who knows, or cares?

Plus they are really fun to work with.

That’s Clever Ltd (Marketing and Communication)

TESTIMONIALS

It works for us, as most members of the police force are family types.
We tend to do a special push around half term and the holidays and it works really well. They also produced a video promotion for us that we have had great feedback about. It is also helpful for new parents to see us and Bear Feet before they come.

I think we might do more of this in the future. Ian
Bear Feet

TESTIMONIALS

We already see a fair number of police that surf so we were sold on the idea day one. We also like to idea of the text message campaigns they can run at very short notice. Great for last minute sales.

I also like the fact that they are continually working with me to promote my business to their members.
When they say a partnership they mean it!

Richard Monk
SaltCity Surf Shop

TESTIMONIALS

The idea clicked with me straightaway. Perfect demographic in the right geographical area for us. What I particularly like is the fact that you know exactly where your money is being spent. Traditional advertising is so wasteful compared to the Business Advantage Club.

Chris Cullen
Marketing Manager
Trinity School

TESTIMONIALS

Do I want customers with money to spend was the only question I had to ask myself.
We are in the Business Advantage Club.
It rocks!

AMS Tyres